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Same old recipe

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It’s OK chaps, the recession is over! At the start of February, there was an official announcement that Britain had achieved positive growth and was therefore, officially, slightly, a bit out of recession (I believe it has to be for three consecutive quarters before the Whitehall corks pop).

So now we are in the dangerous bit. A large population of the SME sector – and some bigger businesses who should know better – will be assuming that they can dust off the old recipes and go back to business-as-usual. ‘We are through the recession’, they will say, ‘everything is heading back to normality’. The lurking danger is the reality that more small businesses are likely to fail – and fail spectacularly – in the bounce-back, that they did when the recession started.

One cause of the likely celebratory attrition will be over-trading. This is the phenomenon where businesses become over-enthusiastic and take on more orders that they have working capital to deliver them.

The bigger ‘gotcha’ though, will be that assumption that business has somehow turned a full circle and returned to the same position that it was a few years ago. If that were the case, then by doing everything the way that you did before the recession – perhaps a little harder – would produce the same results. In the absence of visionary leadership, this may well be the default strategy for many small businesses.

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